VETEX entrusts its customer perception analysis to C9 International

VETEX entrusts its customer perception analysis to C9 International

Vetex, the leading Belgian expert in coating and laminating textiles for various industries, chose C9 to conduct a customer perception analysis (CPA) with 20 of its key customers. The CPA was designed to their specific needs to analyse the perception and opinion of their customers, and actual and future expectations. With the insights gained, Vetex can now optimise the customer journey and better align their products and services to the actual needs of their customers.

"The CPA has provided us with good strategic information, allowing us to take short-term actions and adjust our long-term objectives. It was also a great help that we could develop our bi-annual customer survey together with experts, who afterwards took care of the whole follow-up and produced a very interesting working document for us."                                           Freya Baele, Technical Sales Manager, Vetex